TV broadcasting over the internet is changing the way television is viewed and delivered to consumers. The rise of OTT streaming services such as Digiturk Play, Netflix and Hulu is disrupting traditional TV broadcasting methods. Streaming services deliver content over the internet and are accessible on a variety of devices, including laptops, smartphones, tablets, smart TV's, and gaming consoles. Streaming services offer a broad range of options, including on-demand viewing, flexible pricing models, and custom programming. 

One of the significant advantages of OTT streaming services is the cost, which is significantly less than traditional cable and satellite subscriptions. Customers often pay for only the channels or programming they want, which makes their subscriptions more flexible and individualized. Additionally, OTT services do not require any additional hardware and provide viewers access on multiple devices, including smart TVs, desktop computers, tablets, and mobile devices.

OTT streaming services have changed the game for traditional broadcasters. Traditional broadcasters have had to adapt to compete better in the digital world, creating their own OTT services. For instance, NBCUniversal recently launched its OTT service called Peacock, which provides viewers access to a library of content, including new and nostalgic sitcoms, original programming, as well as live tv programming. Even traditional cable companies have created streaming services to appeal to a more digital-based audience, such as Spectrum TV, Xfinity Stream, and DirecTV Now.

The rise of OTT TV broadcasting has also changed viewer habits. The on-demand, anytime, anywhere approach has made it easier for viewers to catch up on their favorite shows or binge-watch entire seasons in a matter of days. The audience has become more active, which has led to the necessity for instant access. Viewers now expect to be able to watch their favorite shows on the go, on any device and with ease.

Social media also plays a significant role in the change of the TV broadcasting industry. Social media platforms allow broadcasters to directly engage their audiences, promote their content, and analyze how it performs. Twitter, for example, has become a platform where TV shows and broadcasters engage with their audience. Broadcasting companies can get live interaction during shows, live feedback on new shows and get insights on marketing strategies as well.

In conclusion, TV broadcasting over the internet is disrupting traditional TV broadcasting. Streaming services offer flexible programming options, lower-cost subscriptions, and greater convenience than traditional cable and satellite subscriptions. With easy-access, on-demand viewing, and no external hardware requirements, OTT services are transforming the television industry and ensuring that it remains innovative and competes with the changing landscape of the way consumers consume media. The evolving landscape of the internet will continue to impact the industry, and OTT services will remain a significant player going forward.